King GAFA and the Magical 0-1 Crop is a modern fairy tale about privacy in the digital age. Charming yet unsparing, it shows who makes the rules and how different groups, from politicians — the elders — to the simple farmer, from the hermit in the Dark Forest to the data broker, are entangled with each other. The fairy tale questions our online habits and invites us to participate in the discourse around “digital sovereignty”. The project aims to explore the great potential of design as a tool for promoting more democracy, making complex content accessible and exciting for a broad target group, and empowering enlightened, informed citizens to stand up for their rights.